On March 5 and 6, 2026, AIPPI Canada members participated in the AIPPI North American Chapters (Canada, US and Mexico) Trilateral IP Cup Conference in Mexico City.  Panelists included Matt Zischka, Paula Clancy, Fraser Rowand, Santosh Chari, Brian Gray, and Kevin Shipley. The focus of the sessions was IP and Sport, with a focus on the 2026 FIFA World Cup event.